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Welcome to! We are a retailer that has been in the water sports industry since 1990. Our company owns and operates a number of retail stores and we have been using the Internet as an extension of our retail shops since 1997; that's an amazing 18 years of experience on the Internet! We hope that you will find anything and everything you need for water sports right here at


Our company founder and CEO, Steve Kopitz, is an all-sports enthusiast with over 22 years of retail experience under his belt. He and the rest of us work hard to make the most comprehensive and helpful water sports website on the Internet. That's why our site doesn't just sell you products, but is also filled with articles, blogs, guides, and videos relating to water sports equipment and apparel. We also provide you with an immense amount of site filtering to make the purchasing process easier for you. The articles, blogs, and guides you'll find here at are geared towards helping you find the product, or products, that are right for you. The videos you will find here will range from "how-to-buy" tutorials to "first-hand" reviews from an individual who has actually used the product you are looking to purchase. We take a tremendous amount of pride in making your online shopping experience personal and helpful because we want you to feel like you just walked into a retail store. This commitment is what sets us apart from all others!


Here at we love what we sell and we want you to love it as much as we do. That's why every person who is employed here is active in the sports we sell in one way or the other. This way we can offer you the best product knowledge along with the best products. We wouldn't have it any other way! Whether you are looking for a kayak, water trampoline, wakeboard, water skis, or a life vest,, you will be certain to find it here. We have the best from O'Brien, Rave, SportsStuff, Aqua Glide, Hurricane, and many more.


Based on Steve's personal goal to bring you the best website for water sports equiment and knowledge on the internet, has developed Core Values to help us achieve that goal.

  • Inspire Fun
  • Be The Customer
  • Embrace Change
  • Learn and Grow
  • Take Ownership
  • Innovate Through Collaboration
  • Protect The World We Play In
  • Instill Passion


This theme carries over to the other sporting goods websites we operate. If you're interested in other sports like skiing, snowboarding, inline skating, kayaking, or camping to name a few, be sure to check out some of our other websites for all of your sporting goods needs:

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