Whether it's a day out on the boat, a little kayak camping, or just a fun day paddle, throw a cooler on board wherever you have room! It's always more fun when you eat and drink well when enjoying your time on the water. We have a cooler for every need and any budget!. Yeti was founded by the Seiders brothers who are passionate in hunting, fishing and traveling. Being outdoors they needed coolers to keep their stuff cold but found most coolers to not be in the best condition. This inspired them to make Yeti coolers designed for the serious outdoor enthusiast. These coolers were built to withstand tons of abuse without breaking. The Seiders brothers used firsthand experience to design Yeti products. These coolers are so popular that everybody loves using them.